Title Treatment

Title treatment (TT) is a term used in broadcast design to describe a specific element of the graphic marketing toolkit. It is the title of the show or movie, typically custom-designed to look very unique. The TT should work as a standalone to represent the IP or work in conjunction with other elements, like photography, studio logo, and illustration, to form a complete key art. The TT often has multiple versions - as black and white, fully rendered, and colored.